ABOUT | Roberta Weisbrot

ROBERTA

WEISBROT

Connecting brands to people to drive social good

CONTACT

RobertaWeisbrot_Headshot_Nature_crop lon

"If you’re looking for a marketing manager with strengths in the digital and multimedia campaign space, Roberta is the person to move you ahead. She is very knowledgeable and astute with tracking, pivoting and making intelligent,
real-time, data-based decisions on campaigns that yield fantastic results, whether the goal is awareness-building,
fundraising, engagement, or all three.

I hired Roberta, and I’d do it again!

In addition to the deep competencies she brought to Diabetes Canada, she possessed great team spirit, dedication, and a can-do attitude. Roberta delivers her best every day, continuously learning and keeping open channels of communication with peers, agency partners and others.

I wish her all the best in her career."

- CHRISTINE PIERROZ,

MARKETING & COMMUNICATIONS DIRECTOR,

DIABETES CANADA

I spent my early career in recreation and then found my love for marketing and earned my Bachelor of Business Administration with honours from the University of Regina. Working with government, tourism and attractions I discovered my passion in leading teams through results-oriented collaboration and championing creative and media strategies for social good.

I moved to Toronto in 2012 to advance my career in advertising.
I graduated at the top of my Advertising Account Management program at Centennial College in 2013. Since then I have worked for top advertising agencies and non profit organizations focusing my career on brand and digital marketing to raise awareness, increase revenue, grow engagement and social return on investment.

I love nature and my bike. You'll find me out cycling as often as I can. Being active and engaged in my community fuels my creative and analytical mind.