MARKETING, COMMUNICATIONS & PROJECT MANAGEMENT
Accomplished self-starter with a progressive career portfolio and strong educational foundation showcasing successful experience in both agency and client side marketing and communications. Strong organizational and project management skills with ability to align stakeholders. Unsurpassed marketing analysis capability, with innovative approaches to branding, digital marketing and advertising to grow reputations and revenue. Leverages specialized skills to deliver expedient, cost-effective and customer-facing solutions to deadline, in roles requiring superior leadership and deepened expertise.
HIGHLIGHTS OF SKILLS
Campaign Strategy and Execution: Market research, cross-functional communications, email, digital, display marketing, social media, SEO/SEM, remarketing, video/TV, radio, out of home, print, experiential, retail and public relations.
Social Media: Competency with organic and paid strategies in LinkedIn, Facebook, Instagram, Twitter.
Project Management: Manages time, budgets and strategy with multiple vendors and third parties to deliver winning results for client projects. Experience in Trello, Basecamp, Asana, LeanKit, Smartsheet.
Analytical: Draws insights to inform recommendations using Sysomos, Google Analytics, Facebook Insights; data analytics, consumer insight and analysis.
Creative Design: In-house and agency side experience collaborating with creative and copy writing teams using Adobe Creative Suite; Photoshop, Illustrator, InDesign, Premier Pro, Acrobat DC.
Research: Draw insights and recommendations from market, Sysomos, Google Analytics, Facebook Insights.
Budgets: Forecast, track and optimize creative, media and program financial expenditures against goals.
CAREER HIGHLIGHTS
BRAND & DIGITAL MARKETING MANAGER | Nature Conservancy of Canada
01/2018 – 06/2020
• Responsible for brand management, awareness, market reach, risk mitigation and community impact through strategic planning and leadership of campaigns developed by internal project teams and vendors.
• Organized internal and external work efforts, to inspire active healthy lifestyles connected to nature. A social media and digital promotion I launched inspired close to one million people to connect with nature daily, resulting in 6% engagement growth and 13,000 new social media followers in two months.
• Developed and introduced a lead generation program that enabled NCC to raise awareness and participation in outdoor recreation through a digital nature connectivity quiz and personalized nature coach email series. The integrated campaign resulted in 65,000 quiz completions and 14,000 email sign-ups.
• Provided direct supervision, coaching and empowerment for a Social Media Marketing Coordinator. Together we grew NCC’s social media following by 44% across Twitter, Facebook, LinkedIn and Instagram.
• Championed the NCC brand and strengthened relationships with stakeholders in regional, event and fundraising business units by providing value-added marketing guidance, best practices, tools, templates.
• Collaborated with Communications team on issues management and to write and edit project briefs, impact reports, media releases, publications, web stories, magazine articles, earned and paid advertising.
• Interpreted complex science and marketing concepts into engaging and easily understood information.
MARKETING MANAGER | Diabetes Canada
03/2015 – 12/2017
• Oversaw and collaborated with internal project teams and external agency vendors to promote brand awareness and support for diabetes prevention through active healthy lifestyles, events, webinars and online tools.
• Provided strategic and executional leadership to launch the new brand, Diabetes Canada, nationwide through integrated public facing social, digital and video communications as well as internal employee messaging.
• Executed integrated advertising campaign promoting type 2 diabetes risk awareness. Conversions achieved in 2015 were 48% above goal with 300 million impressions delivered and 90% of media value sponsored.
• Supervised and empowered interns and volunteers supporting marketing and communications efforts.
• Built support for marketing by regularly communicating metrics showing return on advertising spend.
Education
Advertising Account Management Post Graduate Certificate, Centennial College
Bachelor of Business Administration (BBA), Marketing Specialization, University of Regina
Recreation and Leisure Management Diploma, Saskatchewan Polytechnic