As the Marketing Manager I oversaw the creative development and media planning for the 2011/12 season subscription sales.  After identifying that going to market earlier than previous years would allow for a longer selling window, my focus was to motivate and activate the marketing team to deliver.

I lead the efforts of a Graphic Designer and freelance copy writer to develop creative assets for each of the six shows in the coming season.  The objective was to capture interest and provide a tease for each of the shows in addition to showcasing the entire season and benefits of purchasing a package with special, exclusive promotions and added value bonuses. 

Direct marketing, print and digital advertising targeted the campaign to past ticket and season pass holders in the Regina area. Marketing tactics were deployed strategically dependent on the level of sale required, acquisition or retention.